Staysure Group Appoints Brainlabs as Digital Agency
Agency appointed to handle all digital media planning and buying across leading UK insurance portfolio 26th September 2024, London: Staysure Group has appointed Brainlabs to be its digital media planning and buying agency, following a tho...
Are your marketing strategies cut out for peak season 2024?
Brat summer is officially over. But as we retire our strappy white tops and clean off the smudged eyeliner, it’s time to get into gear for the next big thing. There’s no escaping it. Peak season for marketers is officially upon us - Hallowe...
You’ve built your social-first community. Now what?
In 2024, most brands have solid relationships with their audience (and if you don’t, what have you been doing?!). Over the past few years, brands have been finding and developing these online communities. While building them is crucial to s...
If your brand isn’t always-on, it could be missing out
Always on… What does this even mean? Well, think about the last time you bought something online. What influenced you to make that purchase? You may have seen a creator promoting the product, researched the reviews, or maybe bought fr...
Don’t do a Steven Bartlett: why brands should avoid paid ad loopholes
Dragon’s Den star Steven Bartlett had a slap on the wrist last month after featuring in adverts for health brands Huel and Zoe. Seemingly harmless, but the entrepreneur didn’t disclose that he’s an investor in both products. As is becoming more freq...
Influencer niches and why you need to blur them
Influencer marketing used to only work in a certain way. Creators would be part of a specific vertical and advertise products in that vertical to their followers. What is a vertical? A "vertical" in the influencer world is essentially a nic...
Navigating GA4 Attribution Shifts and Elevating Paid Search Performance
Preview Not Working? Open PDF Please wait while flipbook is loading. For more related info, FAQs and issues please refer to DearFlip WordPress Flipbook Plugin Help documentation.
Olympics and Paralympics 2024: Three social marketing lessons from this year’s games
Summer 2024 has been the summer of sport. Yep, football, tennis, cricket, and many more have taken over our screens. And, one of the most highly-anticipated events of the year has come to a close. Of course, we’re talking about the Paris Ol...
Brainlabs achieves 15% conversion lift for G Adventures with YouTube channel mix expansion
At Brainlabs, we're dedicated to driving exceptional results for our clients. In partnership with G Adventures and Google, our team introduced a transformative YouTube strategy that not only scaled their activity but also enhanced performance an...