Brainlabs at Performance Marketing 360: “It’s time to reunite creative and media”
Campaign launched its first ever Performance Marketing 360 conference this month. And they invited none other than our founder and CEO Daniel Gilbert to deliver a talk. The event places a special emphasis on the importance of data, automation and per...
Brainlabs CEO Daniel Gilbert named in the BIMA 100
As if he hasn’t won enough awards. Daniel Gilbert has done it again, this time being named in the highly prestigious BIMA 100 of 2019. Along with 16 other chief execs, Daniel picked up a BIMA 100 award in the CEOs and Leaders section. The BIMA 100 ...
Brainlabs listed in The Times Top 50 Employers for Women 2019
We are immensely excited to announce that we have been included in The Times Top 50 Employers for Women 2019. To be recognised as a business of our size and age leading the way in gender equality amongst a roster of high-profile companies operating a...
Common CRO mistakes & how to avoid them
There are so many intricacies to Conversion Rate Optimization and UX testing, it’s easy to feel like you’re on information overload. There are tons of metrics you can compare, various reports you can dive into, a plethora of ways to form hypotheses a...
The anatomy of in-housing
The recent wave of in-housing is the inevitable consequence of an outdated media trading business model. Why shouldn’t advertisers expect transparency, control, and mutual trust? With the rise of digital, the advertising industry has changed overnig...
Open-source website crawler for SEO
We're all about effective and accountable search marketing. Part of being effective is being able to gather the data we need to diagnose an issue. For a while, we’ve been using a custom crawler to solve technical problems with our clients. Today, we...
Understanding the Google User Experience Report
You’ve done your keyword research, your site architecture is clear and easy to navigate, and you’re giving users really obvious signals about how and why they should convert. But for some reason, conversion rates are the lowest they’ve ever been, an...
7 tips for ecommerce search features
BEFORE READING: If you’re unfamiliar with JSON-LD, check out this article to learn more about the structured data format and why we prefer it. Overall, JSON-LD is much more flexible and scalable in comparison to microdata. Rather than having to add a...
How to fight online ad fraud in 6 steps
One of the most common misconceptions about programmatic is that it's unsafe. Sure, there have been some notorious cases of ad misplacement over the past few years. And it can be pretty embarrassing (or worse) when it happens. Machines are doing mo...