13 CRO metrics you should be monitoring in Analytics
There are numerous places to start when first analyzing a landing page or website. One of those places is Google Analytics. Analytics allows you to pull useful reports that provide a further analysis of current performance and where to optimize to i...
Daniel Gilbert named the Most Influential PPC Expert of 2018 in the World!!
We thought the superhero outfit was just for show, but it seems like people really do take Daniel seriously… Tired of ranking third for two years in a row, Daniel decided it was finally time to step up his game and get to the top! With over 25,000 v...
Amazon Marketing Services: The Superhero’s Guide
There are over 300 million active Amazon users globally. Think about that for a second. These are all users who have an intent to purchase when they visit the website. With high conversion rates and low cost-per-clicks, Amazon is an absolute goldmine...
How to keep personally identifiable information out of Google Analytics
In May 2018, the EU’s General Data Protection Regulation (GDPR) came into force, causing panic amongst marketers, and everyone’s inbox to be crowded with emails from companies updating their privacy policies. One major aspect of this that marketers h...
Should you use Medium for your company’s content?
You’ve likely read an article on Medium before, even if you didn’t notice the boxed “M” hanging out in the corner of your screen. The platform houses tons of popular content created by both its users and publications alike. A place for thoughtful, lo...
The Gender Pay Gap: Brainlabs on Channel 5 and BBC Radio 4
How can we tackle the gender pay gap problem? Our Head of People Operations told the BBC & Channel 5 our current approach. https://vimeo.com/262169910 What she told Channel 5 and the BBC was that gender pay is important, but the focus is in the...
Why brands are investing in YouTube Ads
Current landscape YouTube’s viewers are increasingly shifting to mobile. As a result, Google has been working to develop platforms that will permit advertisers to more efficiently reach customers across all devices. Google allows users to use sea...
How to present a recommendation
A follow-up to How to use the MECE framework. My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS...
Six optimization tips to get more YouTube views
YouTube is known for its entertainment value: on YouTube, you can find a video for everything. However, the popular platform is more than a source of entertainment. YouTube has become the second largest search engine behind Google itself. Processing...