How to implement structured data with JSON-LD
Chances are, you’ve already heard of JSON-LD — you might even be using it already. Kudos to you if that’s the case. If you haven’t heard of it, I’d urgently recommend you to read up on what is becoming an ever-more important part of SEO. I...
Brainlabs CF 5 – 5 Bing FC
July 4th Bing FC vs Brainlabs CF Market Road Stadium Great, great goals. Masterful footwork. Defence-splitting passes, tricks and flicks, crunching challenges and scything runs down the wing. Anyone hoping to see the above at the first Brainlabs vs...
What is a Session in Google Analytics?
Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world relevance, and common for reports to show numerous...
Best Large PPC Agency in Europe
Ooh la la - ‘ave you ‘eard the news? Yesterday ten Brainboxes headed under the channel to Paris in the hope of winning a couple of European search awards - and they were not disappointed. By the end of the night, Brainlabs were the gagnants (that’d...
Brainlabs Football Kicks Off
"It's Anthony Collias....Oh my goodness, that must be a foul from Olivia Symington! That's an utter disgrace! No - they play on! Collias won't be walking again any time soon...It falls to Bernstein-Newman, he bulldozes past a hapless Barber who tumbl...
Here’s how to fix the gender pay gap…
Pay women the same as men. It may sound straight forward, but it's not. You might also think that as a mathematician I’d explain the gender pay gap with complex statistical models, normalising for differences in men’s and women’s backgrounds, career ...
A beginner’s guide to SEO traffic drop analysis
Have you ever been in a situation when your or your client’s traffic has dropped and you’re not sure what to do? How do you know if it's a real problem or just seasonality? Being able to recognise those true traffic drops, as opposed to red ...
Offline transactions with Google Analytics
The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing effo...
Shortlisted for Seven European Search Awards
After last year's success in Berlin we are thrilled to have been shortlisted for no fewer than seven awards at the prestigious European Search Awards. No strangers to these illustrious events with their quirky photo booths, free beer, intriguing inte...