Brand personas on social: if yours isn’t distinct, you may as well give up
Social brand persona is the most pivotal part of your social media marketing. Period. This is especially the case on TikTok. And in 2024 as audiences are still moving away from flawless, curated feeds, viewers are looking for distinct, completely...
Brainlabs is first independent agency to achieve certification for Reddit Ads Formula in the UK
We’re delighted to announce that Brainlabs has become the first independent agency to be certified in Reddit Ads Formula, an on-demand learning hub to educate brands and agencies on everything they need to drive maximum success on the platform. ...
Google abandons third-party cookie deprecation plans
Google's plans to drop third-party cookies in Chrome have crumbled. But, what does this mean for advertisers? We've broken down how this pivot will impact brands and customers, and what it means for advertisers trying to stay ahead of the cu...
Everything you need to know about affiliate marketing in 2024
Affiliate marketing has been around for a while now (the Amazon affiliate program began in 1996!). What started as product links crammed into articles has evolved into lucrative careers for bloggers and influencers and an effective marketing strateg...
Move fast or fail: The shift to instinct over strategy in influencer marketing
How do you succeed in influencer marketing in 2024? Brands must be ultra fast, fluid, and instinctive. They must think on their feet and react to changing social media platforms and shifting consumer behaviors. Sometimes “strategy”...
Cannes Lions Festival 2024: the paradox of AI and authenticity
The Cannes Lions International Festival of Creativity is the world’s leading festival celebrating global ingenuity, innovation, and trends across the advertising and communications industries. Yes, we attended. Yes, we have a lot to say abo...
Sean Seamer Appointed as Brainlabs Global COO
We're excited to announce the appointment of Sean Seamer as our new Global Chief Operating Officer as the agency continues on its mission to dominate the industry in the new era of media agencies. Sean will work closely with the leadership team t...
Deinfluencing: what the heck happened to it?
We all remember the deinfluencer movement that took over social media in early 2023. The panic of influencers sharing truthful opinions of brands, pushing back on constant product promotion, and calling out overconsumption. At the ...
Mastering the Art of a Winning Amazon Campaign for Prime Days
Amazon Prime Day officially takes place from July 16 to July 17. Take a look at our winning strategies for campaign success for this key period so you can click, cart and conquer! Preview Not Working? Open PDF Please wait while flipbook...