Brainlabs welcomes partnership with Deliveroo
Deliveroo has appointed Brainlabs to manage their paid search account. It's a wonderful appointment – most of London was delighted to learn that they could have a meal from Rossopomodoro, Carluccios or Nandos delivered to their door – and we're ...
Daniel Gilbert speaks at SMX London
Daniel Gilbert, Brainlabs Managing Director, attended SMX London this week to share his insights on paid search. By some estimates, there have been 1000+ changes to AdWords and Bing Ads in the past year. One of the leading paid search events, Daniel ...
Daniel Gilbert shares his views on the future of Search at EyeforTravel
This week Daniel Gilbert took to the stage at the EyeforTravel conference to unveil the possibilities of AdWords scripts for the travel market. Having spearheaded the building of the first ever RTB for Search, designed initially for Travel, Daniel di...
Daniel Gilbert delivers keynote for IMS
This week Daniel Gilbert was the keynote speaker at the Internet Marketing Summit. Brimming with an audience of senior marketing managers and directors in digital marketing, the Internet Marketing Summit was a forum of ideas and stimulatin...
Daniel Gilbert gathers numerous marketers at Marketing Week Live
This week a wide eyed audience huddled round to hear Daniel’s secrets on paid search at Marketing Week Live. Daniel spoke to an eclectic mix of marketers about the wondrous technological capabilities of paid search. He was overjoyed to have an audien...
Award Winning PPC Agency Brainlabs voted the best in Europe
Our mad scientists have done it again! Last night at the European Search Awards - we managed to scoop two beautiful shiny awards, including the Best Small Agency in Europe Award. This is pretty cool when you think that we were up again...
Unicef UK becomes Brainlabs’ newest client
Mathematical paid search agency Brainlabs are proud to announce Unicef UK as an exciting new client. Brainlabs will manage regular search activity for Unicef UK, and in addition will provide fast-response online search optimisation to maximise pledg...
AdWords Statistical Relevance Calculator
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that plays nicely with AdWords ad experiments. To get...
Omniture Beginner’s Tutorial
Back in December 2013, I wrote a tutorial post showing how to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics. Both platforms have seen some changes since then, so this refresh re...