Industry Legend Sue Unerman Joins Brainlabs as Global Chief Strategy Officer
We're delighted to welcome Sue Unerman who joins us with a remit to create powerful and progressive strategic propositions for the agency's clients worldwide as Brainlabs continues to redefine the next era of media agencies. Sue joins from Essenc...
Our Social Lead tells Campaign where the UK election was won online
Our Social Practice Lead Costas Tsiappourdhi spoke to Campaign Magazine to gave his say on the which UK political party used social media best in the run-up to this week's election. Here's what he had to say: 'Labour is the most invested party o...
TikTok AI avatars: how to maintain trust in the future of influencer
There’s no doubt that AI is here to stay (and we’ve only tipped our toe into its true potential). With influencers, AI tools are already becoming a part of our daily ritual… more on this later. One of the newest AI integrations to emerge is comin...
Is AI prompt engineering already dead?
Brainlabs has partnered with Michael Taylor, Author of Prompt Engineering for Generative AI and a leading voice in the world of digital marketing and AI for this guest post. With extensive experience in leveraging technology for business growth, rea...
Divya Gururaj joins LinkedIn for a discussion on B2B Marketing at Cannes Lions Festival of Creativity 2024
Today’s B2B marketing leaders are focused on putting the right systems and technologies in place along with boosting their data analytics capabilities. In the LinkedIn Collective Studio at Cannes session, Gina Kleiner, Director of Product M...
TikTok ban: don’t lose sleep over it
Everyone’s talking about the potential TikTok ban in the U.S. Lawmakers argue that TikTok's ownership by Chinese tech giant ByteDance poses a security threat and fear they’re handing over U.S. data. TikTok denies these allegations, but Pres...
How to win in influencer marketing without breaking the bank
Sixty per cent of marketers will be increasing their influencer marketing budget throughout 2024. Influencer rates and usage fees are now scarily high, probably because influencer marketing is still driving substantial results. In fact, our data sho...
Brainlabs Leaders Daniel Gilbert and Stephen Allan Recognized in PMW 2024 Powerlist
Brainlabs continues to shine as its leaders, Daniel Gilbert and Stephen Allan, have been recognized in Performance Marketing Week's (PMW) Powerlist 100 for 2024. This prestigious list honors the top 100 professionals who have made significant positi...
Tastemakers: The influencer strategy that’s changing everything
A common problem is arising time and time again among global brands who are utilizing influencer marketing. With the rise of the creator, and more brands than ever before on social, it’s becoming harder than ever to create fresh, dynamic content ...