Staysure Group Appoints Brainlabs as Digital Agency
Agency appointed to handle all digital media planning and buying across leading UK insurance portfolio
26th September 2024, London: Staysure Group has appointed Brainlabs to be its digital media planning and buying agency, following a thorough and competitive pitch process. Staysure Group specialises in the travel insurance market and leads the market with some of the most trusted travel insurance brands in the UK. The company has experienced rapid growth in recent years, both organically and through acquisition, and has also expanded into the pet insurance sector. With a focus on excellent customer service and digital innovation in its product offerings, the group has won numerous awards since its inception in 2004. In partnership with Brainlabs, Staysure Group will create digital-first, data-driven campaigns across its entire brand portfolio, which includes Avanti, PayingTooMuch, Staysure Expat and Petsure.
The agency’s remit covers all strategic planning and digital media activation across search, social, programmatic, data and tech. Furthermore, the agency will apply its industry leading tech, data tools and expertise, to drive growth across the Staysure Group portfolio.
Dan Bottiglieri, UK CEO, Brainlabs said of the win: ‘We are incredibly excited to have been appointed to work with such a trailblazing client in the Insurance space. Staysure Group’s ambition to innovate, influence and disrupt niche insurance mirrors our own commitment to create High-Performance, innovative media campaigns for our clients and we cannot wait to join them on the journey towards global domination of the insurance industry whilst always putting their customer needs first.’
James Noel, CMO, Staysure Group added ‘Brainlabs demonstrated not only their mastery across the core area of Search and Social but also had a unique, data and tech driven approach to how we could improve our performance across the mid and upper funnel. Importantly they shared and matched our vision for innovation and digital transformation across our portfolio of brands, making them the perfect digital media agency partner for us.”
