Marketers are all too familiar with Google’s ever-changing product updates; if you mention the word “core update” to an SEO, make sure there isn’t anything breakable near them. On the PPC side, the limiting of keywords in the search terms report cau...
In the world of pay-per-click advertising, maximizing return on investment is the name of the game. While that’s technically true of everything in business, it’s especially important in PPC, as you can quickly blow through your advertising budget if...
Using Google Ads scripts is essential to anyone looking to automate any of the more repetitive parts of account management. Here at Brainlabs, we can’t get enough of scripts. We use them all the time, from something as simple as sending an hourly...
Ever run an AdWords test and not have a clue whether you can make a decision based on the data you get back? You're not alone. That's why we're sharing this handy statistical relevance calculator that plays nicely with AdWords ad experiments. To get...
