Sessions are pretty arbitrarily defined, all too easily inflated, and far more complex than most realise. It’s possible for apparent step-changes in Google Analytics reports to have little real-world relevance, and common for reports to show numerous...
The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing effo...
User ID is one of the biggest new features of the Universal Analytics platform and analytics.js tracking code. In this post I’ll explain what it is, how it works, and how to set it up and get started. Google Analytics identifies users using cookies. ...
