Handling big sets of data to analyse is quite normal if you work in SEO. On a regular basis, either in Google Sheets or Excel, I use formulas such as vlookup, index, iferror, and the list goes on, to sort quickly through endless data. Not only are th...
Why pivot? Big data is only helpful when it is efficiently and effectively analyzed. One major barrier to effective analysis is that the number of metrics advertisers want to use simultaneously makes the data harder to manipulate. Fortunately, th...
Having a major SEO monitoring platform like Brightedge or Conductor is great. They come with integrated rank tracking. Plus, they have interesting interpretations of that data. A strict rank tracker won’t provide that. These insights come at a co...
