As we head into 2022, and as I have recently moved into a new role as SVP here at Molzi by Brainlabs, I wanted to reflect on three industry challenges that seem to be evergreen. I could have, of course, picked supply chain (or whatever health challen...
The retail landscape has been completely transformed by the impact of COVID-19, and changing lockdown restrictions continue to influence shopping behaviour internationally. With store closures, social distancing and mask requirements, it’s unsurpris...
Black Friday is just around the corner, and the holiday season is nearly upon us. This is a crucial time for retailers, full of opportunities for maximising sales. Is your digital marketing strategy up for the task? To help you prepare, ...
Times are challenging for retailers. The high street is diminishing; ecommerce is growing; Amazon is looming. There are an exceptional few who can make it without a digital presence, but the majority will most certainly need to double down on their o...
One of the many valuable byproducts of a well-structured PPC account is the abundance of actionable, accurate, and relevant data. Unlike traditional forms of media, such as print or television, PPC boasts real time feedback limited only by the appro...
