The marketing trends that will dominate 2023

In this report, we explore the marketing trends that are expected to dominate strategies in 2023. With the erosion of third-party cookies and the increasing focus on data privacy, brands are urged to invest in a first-party data strategy to adapt to the evolving digital landscape. As digital privacy regulations cover a larger portion of the global population, the importance of leveraging first-party data for legal compliance, optimization, and accurate measurement becomes paramount.

Additionally, we delve into the revolution needed in social media strategy, the rise of online video as a cost-effective awareness driver, the power of retail media in influencing purchasing behavior, and the renaissance of the luxury industry through digitalization and consumer connection with key takeaways and actionable insights provided