CASE STUDY
Benchmarking Against A Time Series For Performance
One of the top three media agencies in the world
The Challenges
Limited data sets available for forecasting
Lack of multi-dimensional forecasting
The Solution
High compute backend with multi-variate options
Our custom app provided options for multiple dimensions and measurements, thresholds for data comparison and complete data coverage.
Frontend embedded app deployment for a seamless experience
Creation of custom HTML and JavaScript-based apps for Data Visualization and enhanced UX.
Real-time forecasting and benchmarks
We setup an API and a Server in AWS that generates forecasts and benchmarks with minimal latency.
The Result
The client’s ongoing campaign had a CPM of $3.25. On comparing this to the benchmark CPM of $3.78 created by the app, the client was able to reallocate the reach and targeting.
