Mother's Day
Objective
To digitally extend a seasonal promotional print supplement for Mother’s Day with the goal of driving branded ad engagement and site visits.
Solution
Eye-catching, high-impact creatives that mimicked Hudson’s Bay print promotion to drive in-ad product engagement.
Execution
Magazine-like feel
Carousel slider
Product names and pricing
Results
2.1x CTR
vs. industry benchmark
4.0x
vs. industry benchmark