Prize Kingdoms
Objective
Mobile game studio INK Games was seeking to create a new repository of ad creatives to support the worldwide launch of their flagship social board game, Prize Kingdoms.
Solution
Creative research and conceptualization to generate fresh, relevant creative assets through testing and iterations. Top-funnel strategies were supported by the creation of longer form commercial content including a game trailer, narrative commercial, and live-action commercial.
Execution
3D Computer Animation
2D Animation
Live Action
Illustration & Character Design
Results
130
new, tested ad concepts
3
distinct long-form commercials