Let's Weather Together

Objective

Showcase the versatility of Joe Fresh’s new seasonal fashion collection while promoting online and in-store sales.

Solution

Customized dynamic creative to drive a personaized experience, showcasing specific seasonal clothing based on the user’s location and its weather conditions (rain, cloud, snow, sun) based on a live data feed.

Execution

Results

80+

hours saved in trafficking time
(dynamic vs. standard banner)