Fall Campaigns (Various)
Objective
Increase app installs and activations through exciting creatives that garner interest and incentivize action
Solution
Devised a multi-faceted approach to maximize impact which included mobile app install campaigns and creative testing across both static, UGC and animated video creatives
Video Player
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Video Player
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Execution
Static images
2D animation
UGC videos
Results
23%
reduction in CPM
26%
Reduction in CPI