Fresh Watermelon
Objective
Educate customers on Walmart’s grocery offering and create interest in fresh-picked seasonal produce.
Solution
Gamification ad creates an interactive game where users swipe to move watermelon and lemonade into a blender, revealing a recipe.
Execution
Gamification interstitial
Full-screen mobile experience
Drag and drop
Custom interactions
Results
5.3x
CTR
(vs. industry benchmark)
7.5x
engagement rate
(vs. industry benchmark)