Programmatic

Programmatic at Brainlabs is entirely bespoke, with brand-to-demand capabilities across data-driven creatives, first party data segmentation, custom algorithms and custom tech solutions.

Our planning and activation is built on best-in-class Demand-Side Platform (DSP) tech stack and relationships – DV360, The Trade Desk, Amazon & Yahoo! We offer radical auction transparency, and advocate for clients owning their data, tech, and DSP. We’re flexible to adapt to clients’ unique needs, including in-housing, consulting, or LTV (LifeTime Value) maturity projects.

What makes us your best partner for Programmatic?

Our programmatic division, started out as one of the industry’s first ad networks (Casale Media) back in 2003. We have an intimate understanding of how the industry has evolved and have a constant pulse on what best-in-class innovation looks like.

We have over a decade of experience delivering high-impact rich media and data-driven creatives that drive hyper-personalised consumer experiences for brands. We consult from concept to trafficking to QA, and support cloud infrastructure and advanced filtering logic for sophisticated feed automation.

Our in-house, custom algorithms transform media outcomes by curating unique bidding strategies agency-wide and by-client. We use outcome-based and impression log level data across 22 million variables to deliver an average of 30-70% uplift in KPIs.

Star Tool of Programmatic: Audit

Our audit tool automates the review of 30 industry and Brainlabs best practises in CM360 and DV360. The tool generates a score and actionable feedback to improve campaigns for maximised return for clients. The output of this tool is accessible to any client.